About Us
We are FITU, and our mission is to unite the fitness and lifestyle community through unique, innovative designs.
Our unity isn't rooted in individual fitness goals but in our shared dedication to pushing our limits and embracing a fitness-oriented lifestyle. Whether we're pursuing different fitness objectives or targeting unique milestones, we all understand the universal language of sweat. We're a diverse group of individuals who believe that together, we can achieve more.
The FITU story began in 2019, with a vision to provide exceptional fitness and lifestyle gear adorned with unique designs, coupled with unwavering support for passionate individuals like you. Starting from humble beginnings, we've expanded our offerings to include high-performance activewear and lifestyle products, inspiring content, and a thriving fitness and lifestyle community.
At FITU, we believe that fitness and lifestyle are the cornerstones of a brighter tomorrow, and we express this belief through our unique and innovative designs.
OUR CORE VALUES
At FITU, our values are the foundation of who we are. They are our guiding principles, and we hold them close to our hearts.
Embrace Humanity Inclusivity, accessibility, and humility are deeply ingrained in FITU's identity. We are committed to being a brand that welcomes everyone, regardless of their fitness journey or background.
Care Wholeheartedly We take responsibility for the world we inhabit, demonstrating compassion for those around us and actively working to create positive change.
Act with Integrity Trust is essential to us. Expect nothing less than honesty, transparency, and authenticity in all our interactions.
Innovate the FITU Way We refuse to forget our beginnings and maintain the ambitious, agile, and disruptive spirit that fueled our growth. The garage mentality remains our driving force.
Prioritize the FITU Family Above all else, our FITU family comes first. We stand by each other unconditionally, fostering a sense of belonging and support within our community.
These values shape who we are at FITU and guide us in our commitment to our fitness and lifestyle community.
GET IN TOUCH
For general business enquiries please email:
[email protected]
For all customer service enquiries please click here: Contact us
